A Sneak Peek: Pour La Victoire Campaign

The fabulous brand, Pour La Victoire, is cashing in on the excitement of Mercedes-Benz Fashion Week by releasing their first ever ad campaign! Lovelies, PLV sells some of the chicest shoes and accessories on Earth (I saved $295 for my first pair of PLV wedges!)

Anywhoo, they landed Terry Richardson, an amazing fashion photog, to capture supermodel Jessica Hart for their Holiday and Resort campaign. The shoot blended sophisticated modern looks with retro accessories. Peep Jessica’s beat face. That red lip is everything! It is classic 50’s mixed with the sleekness of present day lingerie.

PLV will soon be headed to the ad pages of our fave glossies. But until then, we have a behind the scenes peek into the makings of this sizzling shoot. Check it out below:

 

What do you think? Would you purchase a pair of these Pour La Victoire beauties?

- Evette Dionne

Confessions of a Shopaholic: Kelsi Dagger Giveaway!

You guys have heard me rave about Pour La Victoire's brand and their amazing shoes right? Well get a load of their younger, hip and more affordable shoe line - Kelsi Dagger. They have some amazing styles at really great prices.

"In a world full of sensory overload, Kelsi Dagger is the voice for all that is fresh, young and totally hip"

 I'm especially in love with the Karina style...

You know I have an insane obsession with wedges, so when I saw these, I gagged. It comes in 3 different color ways- black, pewter and an off pink nude color...

The wooden wedge heel of course is in for the spring season. And I love the caged effect and the gold hardware detailing. Stay tuned, I'll have pics up next week from my style shoot with these babies on.

Guess what? Surprise! I'm giving away a pair of the Kelsi Dagger Karinas! To be qualified you must:

1) Become a fan of Kelsi Dagger and LoveBrownSugar on Facebook

2) Follow @KelsiDagger and @LoveBrownSugar on Twitter

3) Comment below!

Contest ends Friday, May 14th, 2010 at 12AM EST. The winner will be randomly chosen from comments below. Good luck!

On The Market: Pour La Victoire Handbags

Last month, I posted about Pour La Victoire's amazing lineup of shoes for Spring and Fall 2010. What I didn't tell you about, because it was on the hush-hush until their press release, was Pour La Victoire's plans to launch a new and exciting line of handbags! As I first walked into their amazing showroom, the bags were on display and I fell in love with every last one...

 The handbags are beautifully crafted with studding embellishment and rich distressed leather giving them a sturdy, grungy feel with a hint of sophistication...

The one on the left up above was one of my faves. It's such a great classic studded bag, perfect for every day...

What do you think of the collection? It launches in July 2010 and I actually can't wait for it to hit stores. I've found that fgreat shoe designers do just as amazing work with handbags, so I'm definitely looking forward to it.

For more information on Pour La Victoire, check their website - PourLaVictoire.com

On The Market: Pour La Victoire

LBS is on the hunt this season getting you guys exclusive insider info on the latest and hottest brands on the fashion market. This past week I had the opportunity to visit Pour La Victoire's awesome NYC showroom and preview their Fall 2010 Collection.

For those of you not familiar with Pour La Victoire, they're an amazing French-style shoe brand headed up by designers David Giordano and Jay Adoni. A young brand, launched in 2007, Pour La Victoires lineup consists of detailed edgy designs with an old-school European flair. Following are a few of my faves from their Fall 2010 Collection:

Flats

Now I've never been much of an oxford girl, but Pour La Victoire offers some amazing designs of its type. Oxfords are back with a  vengeance. There were hints of them last season and many for this upcoming spring. The oxford it slowly taking over as the flat shoe of choice...

 

But who could forget the beloved ballet flat. These cutesy pairs from Pour La Victoire come in soft pastels and neutrals. The oversized patent bow seals the deal on these, no?

Boots

The lace-up boot still prevails this Fall 2010 as seen on the runways and in shoe collections this season. At the top right is an edgy new design incorporating the hardware of a wrap around shoe with the color and texture of a sock. I thought this was really daring...

 Cece's Fave

 This will undoubtedly be my staple shoe come Fall 2010. The wedge heel is back in full effect for these upcoming seasons. I always choose a neutral like black and the detailing on this is exquisite. I will literally live in these shoes - claiming it!

 If you're not into wedges, stick with the classic stiletto silhouette; an added platform give a pinch of trend and a whole lotta comfort.

Wildcard

 I was pleasantly surprised to see these wonderfully colorful suede sandals presented as part of the Fall 2010 collection. I don't really wear sandals in the fall (for obvious reasons given I'm in NY), but I might reconsider with a pair as fly as these...

Stay tuned for more updates and exclusive coverage of Pour La Victoire's Fall lineup.