The rumors have been going around since January, but it's now officially confirmed! Amidst the Beyonce world takeover comes another power play by the songstress and mogul. Beyonce is the face of H&M's summer 2013 campaign. The retailer flew Queen Bey (who apparently, according to a brand rep, gave "personal input on the pieces seen in the campaign") off to the Bahamas to shoot the summer collection.
Once images are released, we can expect to see the star lounging beachside in the latest swimwear and summer attire from H&M's summer collection. "I've always liked H&M's focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements - fire, water, earth and wind," says Beyonce. "It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."
H&M, the beach and Beyonce - three of my favorite things. Can't wait to see the rest of the campaign!
What do you guys think about Beyonce as the face of H&M?