Kickin’ It: Optimum Amla Legend Collection Launch

As an avid fan of The Real Housewives of Atlanta and a hair product collector (some might use the word, “hoarder”) I was more than pleased to attend Optimum’s launch of their new collection - AMLA Legend Rejuvenating Ritual. The launch was hosted by the beautiful Cynthia Bailey of The Real Housewives of Atlanta and Johnny Wright, SoftSheen-Carson’s Artistic Style Director and hair stylist to the stars (the man responsible for Michelle Obama’s bangs).

Related: LoveBrownSugar Meets Kandi of RHOA

Held in the most luxurious spa I have ever stepped foot in - AIRE Ancient Baths in Tribeca - there was definitely an heir of opulence with candles lining the stairs and the AMLA Legend Collection beautifully displayed in the glass cabinet in the centre of the room.

Now not only did we get to hear how fabulous Optimum’s AMLA Legend Collection has worked on Cynthia Bailey’s hair, there were also four ladies with four different hair textures who have been using the products and testified to the rejuvenating aspect of the collection. They let us all know the products made their hair feel super soft and gave it a natural sheen without product build up. I did get the chance to feel each of the models' hair to see for myself how soft it was and true to their word, their hair was extremely soft and might I add, glossy!

One thing that stood out for me during the presentation of this new collection was the emphasis on the products being for women of all hair textures (Latinas included!) and I can’t forget the affordable price…each product is under $10! Yes you read correctly, under $10 ladies.

The NEW Optimum Salon Haircare AMLA Legend Rejuvenating Ritual consists of six products all infused with Amla Oil, the super fruit (an Indian gooseberry) enriched with vitamin C, proteins, minerals and anti-oxidants, which nourishes and revitalizes the scalp and hair fiber.

Now, as a naturalista I have no need to buy a relaxing kit, BUT this collection does include a no-mix, no-lye relaxer infused with Amla Oil. There is one strength, it’s good for color-treated hair and it doesn’t have that pungent smell (you know the smell I’m talking about). 

The line consists of:

• The Body Filler Hair Wash Shampoo ($6.99).
• The Body Filler Hair Cream Conditioner ($6.99).
• The Damage Anti-Dote Oil Moisturizer ($6.99).
• The 1001 Oils Cream Night Wrap ($6.99).
• The Billion Hair Potion ($9.99).
• The Amla Legend No-mix, No-lye Cream Relaxer ($9.99).

So naturalistas and relaxed sisters, head on out to the store and relish in Optimum’s AMLA Legend Collection which is available now. 

Click HERE for information about the collection and where to buy!

  -Kaila Baptiste

Kickin' It: Optimum Miracle Oil Event With Tracee Ellis Ross

Yesterday, I had the pleasure of attending a press preview of Optimum Salon Care's new product launch. They unveiled their newest product line called Miracle Oil, which has a blend of 6 natural oils like jojoba, argan, coconut, sunflower, apricot & avocado. The event took place at 404 NYC and their newest brand ambassador Tracee Ellis Ross (my fave!) was on hand, swearing by their new product. I adore her. Here's a snapshot of the event:

The Optimum Care Miracle Oil collection is a product line for both natural-haired and relaxed divas alike. The collection includes a 6-in-1 Miracle Elixir, $8.99 (which is Tracee's go-to product), a Hair Creme $5.99, and a Hair Moisturizer $5.99.

So I met my hair icon Ms. Tracee Ellis Ross once again! The Queen of perfect curls and red lips. Remember when I posted about meeting her for the first time at that "Reed Between The Lines" Premiere Party last October? (Same night I had my Chance Encounter With Kanye?) She remembered me! I almost died when she told me my face looked familiar. We're practically BFF now. Mmhmm yes, we are. Be jealous.

Tracee showed up with her dedicated natural hairstylist extraordinaire Chuck Amos. He's a riot!

Natural-hair blogger and expert Curly Nikki was a co-host. She looked amazing per usual, with a sophisticated high puff and a beautifully color-blocked ensemble. Love her!

Bumped into two of my favorite beauty gurus - Danielle of The Style & Beauty Doctor and Nicole Marie Melton, Beauty Editor at Essence.com.

This face is always beat! Love her red lip moment - gorgeous!

Lovelies Jessica Andrews of Glamazons Blog and Kela Walker of Kela's Kloset!

The ladies of the hour - Nikki Walton of Curly Nikki and Tracee Ellis Ross.

There were product demonstrations by the brand managers, on how the product sinks into the hair for optimum moisture without the "grease".

Tracee even did her own product demonstration! About the 6-in-1 Miracle Oil Elixir, Tracee stated "There's 6 different oils and like 7 different uses for this product. And it's only $8.99 guys. That's like $1.25 per use. You can't lose!" 

These finger foods were everything. You guys know I like to eat. Sadly, I could only have like 2 of the things offered. Sigh, this Whole 30 plan is killing me! (That's another post altogether).

Overall it was an awesome event! Tracee asserted that she wouldn't endorse a product that she doesn't believe in. And I believe her. Hence, I'm planning to try these products out soon and I have a feeling they will be amazing.

Want to get your hands on some of your own? Check the Soft-Sheen Carson site for information about the product HERE and keep up with Optimum Hair Care on Facebook.

Will you be trying these out?