Thursday, February 7, 2013

Kickin’ It: Optimum Amla Legend Collection Launch

As an avid fan of The Real Housewives of Atlanta and a hair product collector (some might use the word, “hoarder”) I was more than pleased to attend Optimum’s launch of their new collection - AMLA Legend Rejuvenating Ritual. The launch was hosted by the beautiful Cynthia Bailey of The Real Housewives of Atlanta and Johnny Wright, SoftSheen-Carson’s Artistic Style Director and hair stylist to the stars (the man responsible for Michelle Obama’s bangs).
Held in the most luxurious spa I have ever stepped foot in - AIRE Ancient Baths in Tribeca - there was definitely an heir of opulence with candles lining the stairs and the AMLA Legend Collection beautifully displayed in the glass cabinet in the centre of the room.

Now not only did we get to hear how fabulous Optimum’s AMLA Legend Collection has worked on Cynthia Bailey’s hair, there were also four ladies with four different hair textures who have been using the products and testified to the rejuvenating aspect of the collection. They let us all know the products made their hair feel super soft and gave it a natural sheen without product build up. I did get the chance to feel each of the models' hair to see for myself how soft it was and true to their word, their hair was extremely soft and might I add, glossy!

One thing that stood out for me during the presentation of this new collection was the emphasis on the products being for women of all hair textures (Latinas included!) and I can’t forget the affordable price…each product is under $10! Yes you read correctly, under $10 ladies.

The NEW Optimum Salon Haircare AMLA Legend Rejuvenating Ritual consists of six products all infused with Amla Oil, the super fruit (an Indian gooseberry) enriched with vitamin C, proteins, minerals and anti-oxidants, which nourishes and revitalizes the scalp and hair fiber.

Now, as a naturalista I have no need to buy a relaxing kit, BUT this collection does include a no-mix, no-lye relaxer infused with Amla Oil. There is one strength, it’s good for color-treated hair and it doesn’t have that pungent smell (you know the smell I’m talking about). 

The line consists of:
  • The Body Filler Hair Wash Shampoo ($6.99).
  • The Body Filler Hair Cream Conditioner ($6.99).
  • The Damage Anti-Dote Oil Moisturizer ($6.99).
  • The 1001 Oils Cream Night Wrap ($6.99).
  • The Billion Hair Potion ($9.99).
  • The Amla Legend No-mix, No-lye Cream Relaxer ($9.99).
So naturalistas and relaxed sisters, head on out to the store and relish in Optimum’s AMLA Legend Collection which is available now. 

Click HERE for information about the collection and where to buy!

  -Kaila Baptiste

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  1. My hair fell out from this product. I have three quarter size bald spots!! Hadn't had a relaxer in three months and no other chemicals. It burned immediately so was on my hair less than 10 minutes. Didn't even get to the smoothing stage. Hair fell out immediately while washing neutralizer out. Will never buy this product and telling every I know not to buy this product!

  2. II used the relaxer on my natural hair of 2 years and I got awesome results. I use the anti breakage moisturizer nightly and wrap my hair with a satin scarf it's been 5 days but I absolutely love this line just hoping it promotes hair growth.