LBS Fashion News: Isabel Marant for H&M Collection

Breathe, stretch and get prepared for another sold-out designer H&M collection. Designer extraordinaire, Isabel Marant, has partnered with the fab retailer to produce a winter collection for women and men. Yes, men will be included in an H&M special collection for the first time. Yes H&M. Yes.

Marant, who’s been an in-demand clothing savant since ’94, is toting a chic collection that serves her signature Bohemian/gritty/androgynous aesthetic. Are you pumped? I certainly am.

Obsessed fashion fiends have six months to pinch their pennies and prepare for the clothing flood sure to ensue. H&M is being mum on the details. We don’t even have pics, prices or sketches of the digs yet, but if classic Marant shows up – there’s no doubt I’ll be buying.

The Parisian fashion goddess has slayed runways at Paris Fashion Week season after season, premiering collections that are simple enough to wear to the park or a spontaneous date to a bookstore. 

Flowing silhouettes and untraditional hems are Marant’s trademarks. Her layering techniques will work in winter. We’re eager to see what Marant produces. She promises to deliver.

“I aim at creating something real – something women want to wear in their everyday lives – with a certain carefree style,” she said. “I think this is very Parisian: You dress up, but don’t pay too much attention to it, and you still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be combined following one’s own instincts, and my take on fashion is all about personality.”

I’m too ready for this collection. It will be released to 250 stores and sold. I’d drive the three hours to the closest H&M for this one, but thankfully it’s being sold online as well. Sign on at 11:59 p.m. November 13 to get the leverage on the Isabel Marant collection. I think it’s going to sell-out quickly.

Check out the vid Marant did for H&M below:

Are you looking forward to Isabel Marant’s H&M collection?

- Evette Dionne