Friday, February 24, 2012

Confessions of a Shopaholic: House of Deréon S/S 2012


After 8 years in the fashion biz, Beyoncé & Tina Knowles' ready-to-wear line House of Deréon is still going strong. Introduced to the chic streets in 2004, I've been following the line since it's humble beginnings. In fact, I coined the term "Fierce or Foolish" for LoveBrownSugar's celebrity fashion posts, based on this House of Deréon lookbook post way back in 2009 - isn't that crazy? Good times...

Yes, post baby Blue Ivy, Beyonce is back on the grind releasing projects and I have to say I'm impressed at this season's lineup. I scooped these images from the House of Dereon S/S 2012 collection over at Concrete Loop (thanks Angel!)

Take a look at the pieces:





I'm absolutely loving the pattern-lined pink blazer and the sorbet-colored cutout dress. Give me NOW!

Head to www.HouseofDereon.com for information about the collection!

Thoughts? Fierce or Foolish?

BONUS: Check out the Lookbook Video below:

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7 comments:

  1. looks like they moved away from throwing the logo all over it. I kinda like it.

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  2. I am pleasantly surprised. I really like a lot of these pieces...in fact, the majority. I would be interested in seeing the prices. Thanks for sharing!

    http://www.fabellis.com

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  3. looks good theyre taking a new direction id say towards fierce i really like :)

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  4. A new direction, I think I like it..

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  5. Solange must have had something to do with this...I might actually wear somthing from their new collection!

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  7. Wow these modules are really superb, and their dresses are also fashionable. I think this house’s all dresses are definitely beautiful and gorgeous, so finally I like so much these all modules and their dresses, because I am also fashionable.

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