Monday, April 15, 2013

NEWS: Beyonce for H&M Summer 2013 Campaign FULL Spread

Last month, LBS announced that songstress and media mogul Beyonce would be featured in H&M's 2013 Summer Campaign. Among the bazillion other ways Ms. Knowles has taken over 2013. She's now the face of on of our favorite fast fashion retailers. Well, we've finally got the full spread of promo images for you, straight from the shores of Nassau, and Mrs. Carter looks hot hot hot! Check it out:

On the Bahamas shoot:

“I loved shooting the campaign in the Bahamas,” says Beyoncé of the photoshoot shot by Jonas Åkerlund, the same photog who shot the TV commercial for her upcoming Mrs. Carter Show World Tour.
“We shot on a beach outside of Nassau and the weather was perfect. The shoot was filled with vibrant colors and was inspired by the glamour of the late ‘70s.” 

On her summer style:

“I love the summer. I'm always in shorts, dresses, light, flowing fabrics, great sandals,” says Beyoncé of her summer looks. She credits her stylists Ty Hunter and Raquel Smith as “an influential part of the process” each day.

On her mother's style influence:

“I think my style comes from watching my mother from the time I was a little girl. She was so stylish. She was the first person I saw mix high end pieces with more accessible styles and make it all work. I'm also inspired by my sister, I love her bold approach.”

Source: Grazia Daily

UPDATE (5/2): Below find even more pictures from the Beyonce as Mrs. Carter for H&M collaboration. Beyonce is modeling the H&M for Water collection, for which 25% of the sale price will be donated to sustainable water projects.

Loving this patterned crop top! At only $14.95, you can't beat that.

I LIVE for a maxi dress in the summertime. This piece is first on my list to purchase. Black & white, patterned and sext high-slits? Just my type!

Thoughts on Beyonce's pics? Will you be purchasing any pieces from the collection?

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  1. All these selections are really cute, as is Beyonce. I love H&M so I'm sure I will buy something!

  2. She looks gorgeous and I love the pieces!

  3. I love so many of the pieces. I definitely want at least a dress from this collection.