Friday, April 12, 2013

LBS Giveaway: SheaMoisture's "The Art of Color" Hair Color System

Naturals interested in hair color, I've got some news for you! Shea Moisture has just released a hair color collection catered specifically for you - amazing color without the stripping, harsh ingredients. That's right, an organic option for those seeking hair color at-home. 

The collection includes 12 moisture-rich hues, and offers ammonia- and sulfate-free hair color infused with natural ingredients including Soy Protein (helps strengthen hair by replenishing lost protein); Certified Organic Glycerin (aids in moisture retention); Flax Seed Oil (enhances shine and dimension) and Certified Organic Shea Butter (provides moisture to damaged hair from roots to tip, and promotes healthy, shiny hair).

I was a little skeptical but I took to the interwebs to research and found some faboosh bloggers and vloggers who've tried it and love!

Carmen of Lipstick Fashion Mascara used the Bright Auburn color to die her strands and her color looks awesome.

Also, Tia of YouTube channel BeeUtifully Made did a trial of the Bright Auburn and above are her results. Gorge!

I was so intrigued by the hair color system, that I decided to get more of the scoop from Jullanar Barron, SheaMoisture Creative Director. She gave us the lowdown on how the concept of the hair color system was created, if the line is truly organic, and tips for getting the best results:

LoveBrownSugar: What prompted SheaMoisture to develop a hair color line?

Jullana Barron: We recognized the need for a safer, healthier option to coloring naturally curly tresses. Our followers run the gamut, from women who are transitioning and aspire to lead a more natural lifestyle, to women who live and breathe all things natural and organic. What's interesting, is that almost all of them, even the most natural of our fans, had one vice — BOLD, bright hair color. From the newly big-chopped, with fresh, fiery red curls to waist-length, golden blonde locs, our ladies love color! So, we decided to do some creative problem-solving and fused our knowledge of natural and certified organic healing ingredients with science and years of listening to real women. The honest truth is that creating a permanent hair color without using chemicals is difficult to say the least, but I think we've found a balance here — a moisture-rich, permanent hair color system with natural and certified organic ingredients for any hair type. Does it contain chemicals necessary for coloring hair? Yes. Did I just have two slices of cheese pizza between my organic fruit salad for breakfast and my kale salad for dinner? Absolutely (hair color and cheese are my personal vices).

Many women with naturally curly hair are concerned with dryness and breakage that can result from hair color. How does this line prevent that? What are the difference in ingredients between this line and other mainstream at-home color collections?

Our Hair Color System "The Art of Color", like all of the hair care products made bySheaMoisture, was formulated with naturally curly women in mind. It's free of ammonia and sulfates, and uses natural and certified organic ingredients that minimize damage and restoremoisture to colored strands. As an added bonus, we include our award-winning, sulfate-free RawShea Moisture Retention Shampoo, which I stockpile in a closet at home, as if one day I'll wake up and go to work and we'll be out of shampoo...hmm, maybe I should pick up a few more, just in case. Our Raw Shea Restorative Conditioner and Raw Shea Finishing Elixir are also included in the kit as well, to seal in color and keep hair soft and manageable.

Is it safe to do at-home or is it better to get the color professionally applied?

It's completely safe and easy to use at home, so you shouldn't be afraid to try it yourself. It's also great for women who are transitioning or dealing with thin hair, because our hair color thickens strands while adding shine and improving manageability. I use our jet-black and I love how it gives my hair depth and accentuates its natural texture.

Any hair maintenance tips for women who are adding color to their hair? Are there any other Shea Moisture products that work well with the system?

I have three tips: Condition. Condition. Condition. All of our hair care is color-safe, so depending on the texture of your hair, you can mix and match all of our collections to come up with a regimen that works best for you, and helps keep your hair healthy and shiny. However, our RawShea Butter Extra-Moisture Detangler is my newest obsession, because you can re-apply as often as you like, without any fear of build-up...and now that I've let the cat out of the bag, I should probably make room for a couple of cases of that in the closet, too.

This product line sounds like a win! Lucky for three of you lovelies, Shea Moisture has agreed to let you guys give it a whirl! Interested in trying out the line? See below for rules on how to enter to win a FREE SheaMoisture"Art of Hair" color system:

1. You must be following LoveBrownSugar on Facebook and/or Twitter to be eligible.
2. You must be a fan of Shea Moisture on Facebook to be eligible.
3. For bonus entry, tweet @LoveBrownSugar @SheaMoisture4u with a link to this post OR Leave a comment in the section below.

a Rafflecopter giveaway

The SheaMoisture Art of Hair collection is available at select Target stores nationwide for $14.99.
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  1. I am here for this!!! Would totally love to try this color treatment, especially since the summer is coming up. *does the butterfly*

  2. I'm a HUGE fan of SheaMoisture, and am stoked they now have hair color!

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  4. I hope I win!

  5. I've been wanting to try this line since I heard about it but I was afraid to. I love all of Shea Moisture's products so I hope I win! And good luck to whoever wins!

  6. Im about to cut off the little bit of relaxer thats left in my hair and next up for me will be color...this would be great!!! Good luck to all!

  7. Would love to win. I can't find the color system anywhere anymore.

  8. First I've heard of this. Sounds great though. I would love to try a new color

  9. I LLLLLLOVE Shea Moisture hair care products and use nearly ALL of them (they're all over my shower - any flat surface is covered with SM. LOL!) I would really love to try the hair color!! Not just try ANY new hair color, but, SM's hair color. WANT. IT. ;)

    1. HOW did I link the wrong tweet? Here's the real one: https://twitter.com/RacerWife7/status/324541219155881984 ;)

  10. I would love to try this product. I have had sisterlocks for 3 years and I want to jazz them up a little bit. I have heard how awesome this all natural hair color is and I want to try it.

  11. Finally, an organic hair coloring system! I haven't colored my hair in years! My church family is going to love this too!

  12. Finally, an organic hair coloring system! I haven't colored my hair in years! My church family is going to love this too!

  13. I am a fan and would love to try the new hair coloring system.

  14. Newly natural - did big chop in February. Need some color for stubborn grays. Have been researching Shea Moisture products & would LOVE to try the color system - dark or Bright Auburn, please.

  15. I would love to win this color system. i have been in search for something safe for my natural hair. My hair is jet black so bright auburn would work great..Lynita Prater

  16. I have searched high and low or this hair color system and can not find it anywhere...I need this...lol! TinaBSmith

  17. I love SheaMoisture products. I'd love to try the hair color but it isn't in any stores near me.