Solange Knowles! In her first major fashion collaboration, she's been announced as the Fall 2012 face of Madewell. Madewell, J.Crew's hipster counterpart, focuses on cool separates that can be mixed and matched for luxe appeal. Hence, the campaign theme "Mix Well. Madewell." Considering her downtown chic steaze, this collaboration seems like the perfect fit for her, no?
Carol's Daughter, and her beauty campaign with Rimmel London. Madewell just makes perfect sense. I can't wait to see the rest of her lookbook shots!
Check out the campaign video below: