Thursday, February 21, 2013

Kickin' It: Dark & Lovely Au Naturale Launch Event

Last night in NYC, natural hair blogger and enthusiast Curly Nikki and songwriter/songstress Marsha Ambrosius co-hosted the official launch event for Dark & Lovely's newest innovation - the Au Naturale styling and maintenance product line for curls.

Yes, it seems like every company under the sun is launching a new natural haircare line these days, but what I found so awesome about this launch was how adamantly natural hair icon Marsha Ambrosius felt about the line. That evening she was sporting her fierce mane in what looked like a textured bantu knot-out on blowout hair. She looked phenomenal. And she was as sweet as pie! She even remembered meeting me last June during the BET Awards (glad I have a memorable face!).

I chatted a bit with her about the new product line, her favorite beauty products, hair maintenance tips and what it means to be dark & lovely:

LoveBrownSugar: So I wanted to ask you about your natural hair! You're most definitely one of my natural hair icons. What do you do to maintain your style?
Marsha Ambrosius: What I must do, and it's imperative I do so, is brush it overnight, section it and bantu knot it. If I don't, when I wake up in the morning I'm not going to be able to comb through that thing! Even if I'm in the studio late, it's something I must do. The [Au Naturale] product line is great because it really infuses all the natural products that I use anyway into one thing. I have the mango oil, I have the bamboo milk, I put it in and it stays! I'm living proof that it works. My curls are absolutely temperamental. Sometimes they hate me, other times I think they're having a fight. So this product line - I really love it.

Is there one product out of the entire line that you can't live without?
The Au Naturale 10-ln-1 Styles Gelee. When I take the bantu-knots out, they'll be in my natural curl pattern anyway and I just take a dab of the Gelee and once I run that product through my hair, it stays. It's like a hair gel and an edge protector in one. Do you see these edges?! They never lay down like this!

Aside from natural hair, I really look at you as a beauty icon overall. Are there any beauty products that you swear by?
Drink lots of water! The simplest beauty products are the ones that God gave us. We overlook them sometimes. Like I exfoliate with honey sometimes, a little bit of natural oil, little things like that.

What do you think it means to be Dark & Lovely?
Dark & Lovely is empowering, it's invigorating, it's royal. I'm glad to be here to represent this brand.

After chatting it up with Marsha, I ran into co-host Curly Nikki and the fabulous Julee Wilson of Huffington Post Black Voices (remember her spotlight on LoveBrownSugar's Get Like Me series?). Two beautiful ladies indeed, with fierce natural curls.

Photo courtesy Dark & Lovely
The event was a blast. There were live hair demonstrations and tutorials. A super cute photo booth, where I took this goofy pic...

And of course there were amazing heads of natural hair at every turn! Kudos to Dark & Lovely for a successful launch event!

For more information about Dark & Lovely's Au Naturale product line, head to their website or become a fan of Dark & Lovely on Facebook for updates!

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  1. Love the recap! Great interview also!

  2. Yes, I used the 10 n 1 Styles Gelee for Marsha Ambrosius edges, it's light, gives an all day sheen to the hair and a small amount goes a long way...

  3. so , first of all , really good interview, so , second Sheen Sealing Nectar... yep... quite ok...

  4. Wow. I wish there were more natural hair events out my hair. Great interview. I feel her on having to bantu knot hair every night. My hair gets matted if I don't and I feel like I pull my hair out.


  5. Nice! I can't wait to try the products out

  6. Is Dark and Lovely still owned by a minority corporation?

  7. Ladies, Dark and Lovely Au Naturale ‘HOW TO’ videos with Nedjetti as our natural hair care specialist is out…

    Nedjetti demonstrates 4 easy to do home hairstyles such as two strand twists, Bantu knot out (on transitioning hair), braid out and finger coils while showing how to use the Au Naturale Anti-Shrinkage line specially design for our BE-YOU-tiful curls and coils.
    In Target and CVS now….

    Watch all 4 youtube videos here:


    Benefits: Provides a light flexible hold that defines and softens tight curls and coils. Features a New Anti-Shrinkage Recipe with Mango Oil and Bamboo Milk for a naturally elongated, instantly defined look that lasts. •NO Drying Alcohol
    •NO Mineral Oil
    •NO Parabens
    •NO Petrolatum

    each product is only $9.99

    1. i love the style for the braid out i was wondering if you do not have perm rods can you use plastic rollers