Thursday, May 2, 2013

Exclusive: Rachel Roy's FEED India Initiative

Rachel Roy is always up to something amazing. As one of my favorite designers, I admire her not just for her keen fashion aesthetic but also because she really makes an effort to encourage social change with many of her collections and collaborations. You guys remember her VOTE tee that I so adamantly supported last year before the election. Now, she's partnering up with the FEEDProjects initiative to show that Kindness Is Always Fashionable.

Last year during Rachel’s travels to India to pay homage to her heritage, she worked with local artisans to create this two amazing FEED India handbags ($78.00), which officially launched yesterday. Each FEED India bag sold will provide 100 meals to hungry children in India.

Aside from going towards a great cause, the handbags are really unique and also very functional. The RR team sent me one to style for an outfit post and I wore mine with jean cutoffs and a leather jacket.

For those of you based in NYC, Rachel is co-hosting a special shopping event at Bloomingdales 59th St on May 9th to celebrate the collection. Deets below:

Check out RachelRoy.com for more information on purchasing the FEED India bag.
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